Ten Amazing Ways to be More Attractive at a Trade Show

Ten Amazing Ways to be More Attractive at a Trade Show

Here are ten ways even the smallest budget can incorporate to attract more at the next trade show. You can even use some of these at speaking engagements.

1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you.

2. Have a picture album with success stories and pictures. Especially great for independent professionals selling a intangible product. Pictures of workshop attendees having fun and doing various projects or eating together or a Christmas party in your office with your clients is very connecting and attractive. Please like to belong to things that they perceive as "successful."

3. Have a drawing for something that is valuable and attractive to them. Don't give away something laying around your office or something that has your ego attached, this very unattractive.

4. Candy bowl. One they have to reach deep. Don't fill it up, let it look like there isn't much left -- that is even more attractive. They want to reach in before it's all gone. They will take less too (chuckle)>

5. Hire a model with brains and a marketing background to assist you. Someone "very attractive."

6. Do what they do in grocery stores, demonstrate how to use your product. Wear a mike and have a small speaker attached. Buy the headset mike like professional singers use. The connection to that alone will attract (second chuckle).

7. Wear clothes with your logo. Name tags are great for participants but displaying your logo or name is important for building your brand. If you can't afford to have them done, create your own. There are transfer materials made for your inkjet printers (see your office supply store), find some nice shirts/blouses, and go create.

8. Don't just stand behind the booth, go in front of the booth and mix and mingle.

9. Stand up behind the booth with a smile. If you get tired go sit somewhere else and have someone there that has an attractive approachable energy. Rule of thumb is to rotate the energy every 30 to 60 minutes.

10. Display your web site name big and bold in the background. Make the name a different color than the "www" and the ".com".

About the author: Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Subscribe to her award winning marketing, writing or attraction ezines: http://www.abundancecenter.com